Background
HandsOn Hong Kong is a prominent non-profit organization in the region, attracting thousands of visitors monthly to their website. However, their existing platform was tightly integrated with Salesforce, creating significant limitations for content updates and scalability. The organization struggled with time-consuming manual processes for donation management and faced challenges in growing their digital presence effectively.
Seeking to overcome these technical constraints, they required a solution that would provide content freedom, streamline donation processing, and enhance user engagement while maintaining their brand identity.
Key Success Metrics
1
Increased homepage engagement time from 25 seconds to 1 minute 46 seconds (324% improvement)
2
Boosted homepage monthly visits from 3,777 to 4,537 (20% growth)
3
Reduced manual donation processing time by 50-70% through automation
4
Implemented scalable content management system for future growth
What We Did
1
Conducted comprehensive objective review to understand the organization’s digital needs and growth potential
2
Redesigned and consolidated the website’s visual identity to align with the organization’s established brand image and current aesthetic
3
Developed and implemented an automated online donation interface with integrated email follow-up system, eliminating manual processing
4
Migrated the entire platform to WordPress CMS, enabling easy content updates, team member additions, and job board management
5
Optimized the website structure for improved user experience and engagement, focusing on Hong Kong non-profit digital best practices
6
Implemented SEO strategies tailored for the APAC region to increase organic traffic and visibility
7
Created a scalable digital infrastructure that supports future growth without technical limitations
