Background
Founded in 2021, Kusala Education is a registered charity organization in Hong Kong dedicated to promoting holistic learning across body, mind, community, and spirit through mindfulness and contemplation practices. Their interdisciplinary approach combines art, language, sports, and medicine while providing professional support from social workers, consultants, Chinese medicine practitioners, and music therapists.
Despite their meaningful mission, Kusala struggled with an underperforming Google Website that failed to effectively showcase their work or instill confidence in potential corporate sponsors and donors, limiting their ability to secure crucial funding.
Key Success Metrics
1
Increased monthly sessions by 73%
2
Boosted page views by 107%
3
Achieved #1 Google ranking for “Kusala” searches
What We Did
1
Conducted comprehensive needs assessment to understand Kusala’s unique requirements for sponsor attraction and brand representation
2
Designed and implemented a brand-aligned website that effectively communicates their mission and professional services to corporate sponsors
3
Developed an integrated online donation portal to streamline contributions and enhance donor experience
4
Migrated the entire platform to WordPress CMS, enabling easy content updates and scalability for their growing event calendar and program offerings
