Background
The Women’s Foundation (TWF) launched the Women to Watch (WTW) Platform to connect senior women leaders with board opportunities in Hong Kong. This exclusive community provides visibility, networking opportunities, and access to leadership engagements for accomplished and aspiring women directors. Previously, WTW relied on Airtable and Bubble as a low-code solution, but faced significant limitations in scalability, brand presentation, and operational efficiency.
These constraints hindered their ability to effectively showcase their prestigious platform to potential members and partner organizations, prompting the need for a more robust digital solution.
Key Success Metrics
- Eliminated recurring software costs of US$32/month (approximately HK$250/month) by removing Bubble dependency
- Streamlined operational workflows through automation, reducing manual administrative tasks
- Enhanced brand presentation with a professional, modern website that accurately reflects the platform’s prestige
What We Did
- Replaced the limited Airtable/Bubble solution with a custom WordPress implementation, providing greater flexibility and eliminating recurring licensing costs
- Implemented automation platform to streamline operational workflows and reduce manual administrative overhead
- Redesigned the website with a sleek, professional aesthetic that elevates the platform’s brand identity and user experience
- Established a monthly maintenance plan to ensure optimal website performance and security, freeing staff to focus on their core mission
- Provided training and support for non-technical staff, enabling easy content updates and management without specialized technical skills
- Developed a scalable digital infrastructure capable of growing with the platform’s expanding membership and offerings
