Background
Rainbow Tree Education Group is a Hong Kong-based business providing young children with a nurturing, structured environment that fosters independence, social skills, and cognitive development through Montessori principles. Despite expanding its highly reputable services, the company lacked the time and expertise to leverage its website effectively to support this growth.
The business struggled with a DIY website built on Wix, which became increasingly time-consuming to update and failed to convert visitors into leads efficiently. This operational bottleneck hindered scalability, forcing the founder to divert valuable time from core business activities to manage an underperforming online presence that couldn’t keep pace with the company’s ambitions.
Key Success Metrics
Challenges & Opportunities
Many small businesses, particularly those in the service industry, face a common challenge: time constraints hinder their growth and scalability. Business owners not only have to manage daily operations but also dedicate significant time to delivering core services, which directly generate revenue. The burden of following up with leads and expanding beyond current capacities often extends into late hours.
In the case of our client, she adopted a do-it-yourself approach using Wix, a drag-and-drop website builder.
However, even with this type of tool, updating the website to reflect the latest information became a time-consuming task. Additionally, she struggled to create forms and automate administrative processes, which added little value to her business.
I feel like her time can be better spent on other things that matter.
Furthermore, her website was functioning like a malfunctioning conveyor belt. Despite having traffic coming to her site, she was experiencing a low conversion rate of leads into actual customers.
Results
In a nutshell, I boosted their lead conversion rates and streamlined their online operations. Created a website that wowed visitors, attracted more organic traffic, and generated a steady stream of qualified leads.
And the best part? Barbara now has more time and resources for its core business activities. It’s safe to say she is over the moon with the results!
