Background
Street Law Hong Kong is an organization dedicated to legal education and awareness in the community. When they approached us, they were struggling with a WordPress.com website that was time-consuming to manage and update, failing to present the professional image needed to instill trust in potential sponsors and partners. Their digital presence did not effectively showcase their offerings or communicate their value proposition, limiting their ability to attract corporate support and expand their impact in the Hong Kong legal community.
Key Success Metrics
- Improved mobile performance score from 31 to 97 (213% increase)
- Increased organic searches from 20 to 107 per month (435% growth)
- Secured new corporate partnerships with Standard Chartered and UPS, strengthening existing relationships with the Bar Association and Simon & Simons
What We Did
- Designed and implemented a new professional brand system with modern aesthetics that elevates their organizational image
- Reorganized and updated all website content for better coherence, ensuring all offerings are clearly presented and easily accessible
- Implemented strategic SEO keywords throughout the site to improve search engine rankings and visibility
- Revived and repurposed content previously buried on social media platforms, transferring valuable information to their website for enhanced searchability
- Optimized website performance to achieve industry-leading speed scores, improving user experience and search engine rankings
- Restructured the site architecture to create a logical flow of information, making it easier for potential sponsors and partners to understand their mission and offerings
